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Official Media Launch:
Minor League Baseball (MiLB™) as we speak introduced a partnership with Snapchat to advertise their lately launched “Much less Likes, Extra Love” marketing campaign to spotlight how individuals use Snapchat to unfold love.
All 120 Minor League groups will host a Snapchat “Much less Likes, Extra Love” theme night time, that includes fan giveaways and spotlighting moments of togetherness throughout a sport, together with a Hug Cam videoboard characteristic encouraging followers to really feel related to these round them.
Lots of the “Much less Likes, Extra Love” theme nights will happen on August 21 or August 28, and followers are inspired to test the promotional calendar of their native crew for extra info on their Snapchat night time.
“We’re thrilled to companion with Minor League Baseball to deliver the ‘Much less Likes, Extra Love’ marketing campaign to life in ballparks throughout the nation,” stated Emma Wakely, Sports activities Partnerships, Snapchat. “Snapchat is all about enhancing real-world experiences and serving to individuals really feel extra related, and there isn’t any higher place to do this than at a baseball sport. By creating moments of pleasure and togetherness—from our Hug Cams to the newly coined ‘hugouts’—we’re encouraging followers to share their love and make reminiscences that transcend the display screen.”
In 20 ballparks throughout MiLB, Snapchat has rebranded the house crew dugouts because the ‘hugouts’ as a nod to the comradery and group discovered amongst teammates. The ‘hugouts’ can be featured in a weekly social content material sequence throughout MiLB digital channels to seize these moments of pleasure and friendship.
“Minor League Baseball is all about group and bringing individuals collectively, and Snapchat is a good companion to convey this shared message,” stated Uzma Rawn, Main League Baseball’s Senior Vice President of World Company Partnerships. “Each night time throughout Minor League Baseball, the dugouts and seats are crammed with smiles, excessive fives and hugs, and becoming a member of Snapchat’s “Much less Likes, Extra Love” marketing campaign is an ideal match.”
The Hug Cam will proceed to be an evergreen second at each sport for the rest of the season to assist unfold the love with Snapchat.
